"I's" (little)
The personality is composed of countless fragments called little "I's," all of which taken together form one's image of oneself. These little "I's", acting autonomously and often contradicting one other, take turns directing the personality. For example, the jealous "I", the complaining "I", the submissive "I", the dominant "I", etc. Without realising it, we constantly take ourselves to be one of these little "I's", which gives us the impression of being one, whereas we are in fact completely fragmented.